How Can a Social Media Manager Help Scale Your Business
The constant innovations are changing our lifestyles and impacting our daily routine in many ways. Social media has been a blessing that makes our lives easy. It became a voice for the ones who wanted to be heard, it became a teacher to educate us about what we know and what we do not know, it became a platform for reunion and connection with other people, and it introduced the concept of E-Commerce that changed the marketing world in a matter of a few years.
As we all know social media benefit us in many ways, but one of the incredible advantages it offers is promoting small businesses and creating big opportunities, social media increases your opportunity to generate revenue in an estimated time or sometimes even earlier. But a great deal of using social media tools for boosting sales is attached to knowing all the technical back-end details of managing your business’s social media, including the needed full-time engagement, and connecting time, which is a fidgety process for a business owner in the growth state.
Many business owners do not realize that having an online presence does not only revolves around marketing and advertising your brand, but it acts as a Customer Management Tool. Your consumer expects to get the answer to their queries in no time, which only 23% of the brands are able to deliver on Facebook. The same happens with Twitter, as 70% of buyer’s complaints go unaddressed and unanswered. According to Forbes, 66% of the clients become dormant in businesses, which is clearly a bad sign for your sales.
Social Media Manager
Social media managers are the representation of your brand or company on social networking tools to make your presence more prominent and highlight your business as a brand. Their job is similar to the communication manager of a company. They are the exclusive voice of your brand and help in making a strategic marketing plan that converts sale and increase engagements.
Digital Marketing played the role of game-changer in the marketing world. The transition from Traditional Marketing to Digital Marketing transformed the advertisement industry to a more effective one. The sole purpose of a Social Media Manager is to direct the marketing campaigns that can raise brand awareness and support the scale of profit.
Why should you hire a Social Media Manager?
When you establish a business on a small scale you have to be very attentive to details in order to produce and deliver quality products and services. Every second of your time counts. With all the array of responsibilities, it becomes hard to manage the whole process of social networking tools; it is a relief to have a social media manager do the social networking job for you.
Social Media Manager can assist you in the following ways:
We have become a digital society and we want everything at our fingertips, when you deliver a quality product or service to your customer it makes them want to share it with the world. But do you have time to send a thank-you note in a pool of social media networks and share them with your new customers in all your channels in order to build a relationship of trust with your customer? No, it's time-consuming! But, Don’t Worry, your Social Media Manager is there for you to be the sole voice of your business and make sure your customer receives the kind gestures they expect from your brand, altogether increasing your engagements which ultimately uplifts the Brand authority.
Increase Brand Authority
We have become a digital society and we want everything at our fingertips, when you deliver a quality product or service to your customer it makes them want to share it with the world. But do you have time to send a thank-you note in a pool of social media networks and share them with your new customers in all your channels in order to build a relationship of trust with your customer? No, it's time-consuming! But, Don’t Worry, your Social Media Manager is there for you to be the sole voice of your business and make sure your customer receives the kind gestures they expect from your brand, altogether increasing your engagements which ultimately uplifts the Brand authority.
Support Latest Marketing Techniques and Strategies
Social Media Manager plans effective marketing strategies to target the right audience with the help of the latest techniques. He/she provides you the insight of marketing tools to increase consumer conversion rate organically, by paid advertising methods and influence marketing which helps in boosting sales in a small unit of time through all marketing efforts.
Creative Content Strategy
In the world of social media, “Content is king”. Your Social Media Manager creates catchy and appealing content for your prospective buyer which is SEO Optimized and includes conversion keywords to rank your products higher and reachable to your consumer by drawing attention to what you are selling. By having creative content strategies that convince the prospective customer to check out your business it assures that sales continue to come your way.
Engaging Visual Designed Posts
Abraham Lincoln once said “Actions speak louder than words” and when your actions have a visual representation it becomes sonorous. Your Social Media Manager designs captivating promotional, product reveals, and brand awareness posts that instantly trigger buyer’s intuitions to get your services first and foremost.
Implementing Latest Trend
The world of social media is full of science and technicalities. Your Social media Manager has a profound knowledge of the Google Analytics tools and Google Latest Trends which serves as the most effective ranking factor for your business’s website or social media tools to rank on the first page or search engines.
Cost-effective
The traditional marketing requires a heavy amount to get advertised on television which is definitely not easy to bear for young businesses, in this case, your social media manager uses social networking platforms to advertise your brand through visually designed posts and writing attractive content and product description to reach more customers and turn them into potential buyers.
Improves Public Relations
Every small business owner’s dream is to go big. In recent years technology advancements make it easy to be reachable by giant companies. So your social media presence acts as a portfolio for these companies to start trading with you. Your online presence should be well maintained, include customer engagement and support, all of this is possible with a dedicated team by your side.
Consistent Social Engagement
A social media manager’s priority is to post consistently on all networking tools suitable, which helps you increase your social audience and generates traffic to your decided CTA. According to Facebook Users who were consistent in updating their business profile through relevant posts and then decreased, saw their traffic decreased by 50% which is alarming.
Manages Social Media Platforms Accordingly
Different social media platforms demand different strategies. What works on Facebook doesn’t work on Twitter or Instagram. They all have a different insight that needs to be handled accordingly. Your Social media manager is knowledgeable about these insights and works with them to benefit your social brand’s success.
Social media manager plays the role of backbone in the foundation of scaling your business online. Many brands uplifted their business in no time by having a strong online presence with the support of a social media manager.
Skills, Social Media Manager Needs
If you want quality work, your social media should be professional and have certain skills which are mentioned below:
Creative Copywriting
A skilled social media manager can write catchy and engaging content for the targeted audience that explains your company's services productively. Good writing is a plus point for generating traffic to your online platforms.
Competitors Research
A social media manager should be good at competitor analysis. Should have prior knowledge of specific tools used for this purpose and provide you with the solution to rank above your competitors.
SEO Knowledge
Social media managers should have a strong command on search engine optimization, ranking, which is too technical and requires lots of effort to rank your business on the first page of Google to make it reachable to everyone.
Latest Trends set by Google
Google updates their software from time to time and it’s very important to have a foregoing understanding of these latest trends. Social media managers should be aware of these trends and take decisions correspondingly.
Social Media Expertise
Having prior knowledge of social media tools is very important as the tricks that work on Facebook might not work on Twitter, so it’s important to have a strong grip on these tools to target the right audience at the right time.
Customer Care Skills
A social media manager should have good communication skills and be responsive to the customer’s query. Immediate response holds a great impact on your brand according to Forbes.
Visual Creativity
Creativity in visual designs matters a lot in grabbing your audience's attention. Social media managers should have a visionary skill for designing posts that are relative and catchy to bring more customers to your social networking platforms in order to create brand awareness.
Adaptive to Innovative Ideas
A social media manager should have an inventive approach that works best for the company. He should be able to deliver the best innovative latest ideas that can benefit the company and sets a new trend in the market.
Hence, it's important to have a social media presence to promote your business if you want to profit for your social brand. As a business owner, you already have multiple responsibilities, it’s impossible to engage solely and invest time on social networking platforms. The pre-eminent way to maintain your brand's name on top is to hire a Social media managing team.
In order to stay relevant, your business needs to shift with the latest trends within time. This will assure that your business stays above the competition and give a greater margin than your competitors. Get a Free Consultation and find out how MMC can support you in creating the online presence your business deserves and help you achieve more in less time.