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What is a Social Media Manager?

Social media manager


What is a Social Media Manager?

Social media managers are the people who make sure your company's online presence is up to par. They respond quickly and actively participate in conversations, compile campaigns that engage customers through social channels like Facebook or Twitter without being annoying to the customer (everyone has their limits), create content for brands such as short videos about product features which can be shared across all networks easily. All while having in mind the determined strategy.

What is a Social Media Manager’s job?

A social media manager's job is to represent the company they work for across all of its online channels with one voice. They are responsible for responding quickly and accurately, not only to make sure that your accounts stay up to date but, also to answer questions from customers who might be looking at what you're promoting or offer their own opinions on any given situation if need be!


What are their tasks?


A Social Media Manager's first task is to Implement a Marketing Strategy.

A social media manager has many tasks that are often time-sensitive. Sometimes these strategies need immediate attention, especially if the company’s target customers change quickly or new ones enter their field of interest rapidly. The primary responsibility for implementing marketing plans falls within this category as well because it can take up most available hours during any given week without fail; short-term goals might include identifying customer favorites among competitors who have already established themselves in an industry niche before establishing ourselves there too!



What are their responsibilities?


A social media manager is responsible for determining how often a company should post on each channel and ensuring that they respond to any comments. This person can play an important role in helping customers get resonant with your organization because it shows them why and what you do, while also being able to show support by listening when people ask questions or voice concerns about the brand's policies.


A social media manager is also responsible for maintaining a cohesive image for your company, from the profile pictures on Facebook and Twitter to how it's portrayed in photos or videos taken by employees. You can also count on this individual if you're looking into promoting yourself through paid advertising strategies that may have been out of reach without their expertise. When managing digital marketing campaigns across various platforms such as LinkedIn ads-which give companies access not only to consumer data but potential future customers they would otherwise never meet!



Social Media Management Pros

Social media managers give busy brands instant access to social expertise. As algorithms continue to change at a rapid-fire pace, it is tough for business owners to keep up. Social media managers focus all their energy on mastering the social space. They offer the dedication and creative perspective that online organizations need to thrive.

How to measure their Performance?


Social Media managers are often required to measure their performance in order for the company's leadership team and board members, on whom they report back. Social media KPIs include but it not limited too:


  • Audience Growth

  • Audience Engagement

  • Brand Reach

  • Feedback and Word of Mouth Marketing

  • Response Quality and Rate

  • Leads/ Traffic

  • Conversion rates





Why should you hire a Social Media Manager?


Social media managers are a great asset for any company looking to grow its customer base and establish itself as an industry leader. As you can imagine, managing social accounts on your own is overwhelming and time-consuming; not to mention, it is difficult (if not impossible) to accomplish with the same level of expertise that someone who does this full-time will be able to provide. That is why hiring a professional social media manager should be at the top of every business owner's list when considering how they want to spend marketing dollars in 2022.

To help make things easier for you, we've put together some tips for finding and hiring a social media manager so that your company gets the most possible return on investment from this valuable resource.


Ask yourself these important questions….


Are they creative?

Social media managers must be able to approach any situation with tons of creative juice. How would they approach your social media to make you stand out?


Do they understand social media for business?

It’s one thing being an avid social media user, but do they understand metrics, strategy and goals?


Can they manage a team?

Once your social media starts to grow, you’ll want your manager to take the reins on organizing writers, coordinating news/events, and making sure all leads are followed up.


Are they organized?

Managing a social media strategy takes serious organization. Can they keep your content and scheduling calendar running smoothly?



Social media manager in action
What is a social media manager? Let me explain


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