Digital marketing to win the Spanish-speaking market.

We are a digital marketing agency specialized in organic marketing. Since 2020 we have helped bilingual businesses grow with content their customers understand, in Spanish, in English or in Spanglish. More than 450 million views for our clients, built with strategy and consistency.

5.0 on Google · 7 reviews · Union City, NJ

Real estateReal result
Franciel · 5,041 followers“I can’t believe it, in 5 days”
MortgageReal result
Michele · viral video146K on a single video
Automated saleReal result
Glensy · first sale$17 on autopilot, no one on the phone
Dental careReal result
Clinic in Harrison, NJ6M views · 6.1K new followers
CreditReal result
NJ Credit Repair10K followers on Facebook
MortgageReal result
Michele · Instagram11K followers: “Master Media is amazing!”
Real estateReal result
Franciel · new clients“Today and tomorrow I’m with clients who came from Franelrealtor”
Local caféReal result
Cortaditos · Union City500+ people at the grand opening
450M+views for clients
350K+comments from potential customers
2020doing digital marketing
$1M+multiple businesses scaled past $1M with our strategies
Video sobre negocio digital con 8.2 millones de vistas
Digital business
Panel de TikTok de una clínica dental: 6 millones de vistas
Dental clinic, Harrison NJ
Reel de podcast en español con 2.4 millones de vistas
Spanish podcast
Video de finanzas sobre dónde guardar el dinero, 1.1 millones de vistas
Personal finance
Franciel Campusano: los 5 peores estados para comprar casa, 1 millón de vistas
Realtor · Franciel
Video sobre el ingreso para comprar casa, 1.1 millones de vistas
Mortgage
Video dental sobre dolor de muelas, 1.1 millones de vistas
Dental care
Video de bienes raíces con 728 mil vistas
Real estate
Franciel Campusano: primera compra, 613 mil vistas
Realtor · Franciel
Video de crédito sobre recompensas por pagar el alquiler, 601 mil vistas
Credit
Video sobre el apartamento más caro de Manhattan, 395 mil vistas
Real estate NY
Video sobre construcción con 292 mil vistas
Construction
Video: gano 20 dólares la hora, qué casa puedo comprar, 290 mil vistas
Mortgage
AVP Grupo Financiero: ahorra en estos bancos, 248 mil vistas
AVP Grupo Financiero
Reel de podcast sobre dinero con 1.3 millones de vistas
Spanish podcast
Michele: beneficios fiscales de ser dueño de casa, 99 mil vistas
Mortgage · Michele
Brands we have worked with · As seen on Forbes · Official Meta Partner
Starbucks TikTok ClickUp As seen on Forbes Official Meta Partner
Mortgage advisorsRealtorsCreditInsuranceAttorneysAccountantsFinanceDental careAutosRestaurants

Your customers don’t talk like a translated ad.

The Spanish-speaking market in the U.S. lives between two languages and switches mid-sentence. So do our clients: they are bilingual and sell in Spanish and in English. We write, film and edit for that way of speaking, and that is where our best results are, especially in professional services, where people buy once they trust you.

  • Mortgage advisors
  • Realtors
  • Credit
  • Insurance
  • Attorneys
  • Accountants
  • Personal finance
  • Dental care
  • Auto
  • Cafés and restaurants
  • Education and courses

Real messages from our clients

Michele Esquijarosa · Mortgage advisor

That one is $146k now! Seguro que YES! Master Media is the ANSWER.

Glensy · first automated sale

Me acaba de entrar hoy mi primer $$$$. En automático!!“My first $$$$ just came in today. On autopilot!!”

Franciel Campusano · Realtor

Incluso hoy y mañana ando con clientes que llegaron de Franelrealtor.“Even today and tomorrow I’m with clients who came from Franelrealtor.”

Some of our success stories.

Real clients who gave us permission to share their story. The numbers come from their own accounts.

Rolando Núñez, founder of Mr. Credit USA
$1M+

Rolando Núñez, Mr. Credit USA

Credit repair · New Jersey · 4+ years together

He started with zero followers. With our TikTok strategy he tripled his daily consultations and took the business past one million dollars in sales, without spending on ads. Today @mr.credit.usa has 280.9K followers, and NJ Credit Repair has 23K on Facebook and 50K on Instagram.

@mr.credit.usa
Michele Esquijarosa, mortgage advisor
300 → 20K

Michele Esquijarosa

Mortgage advisor · in 4 months · 1 hour of her time per week

She now gets 25 to 30 new leads every week from her content, with videos like the one on tax benefits for homeowners (99.2K views). We created a lead magnet for the Spanish-speaking market and the platform for her academy.

@mortgage.wonderwoman
Franciel Campusano, Fran el Realtor
11K in 30 days

Franciel Campusano, Fran el Realtor

Realtor · New Jersey and New York

He had never filmed a video. In his first month he passed 11,000 TikTok followers and started closing deals with clients who found him there. In three months he earned back the equivalent of two years of investment. Two of his videos passed 600K and 1M views.

@franelrealtor
Cortaditos Coffee cup
0 → 5K

Cortaditos Coffee

Café · Union City, NJ · store launch

We built the brand and the social accounts from scratch before opening. The grand opening drew more than 500 people and sold out that day.

@cortaditoscoffee
6M views

Dental clinic in Harrison, NJ

Dental care · Hudson County · multiple videos over 10K

It was not just one video: the clinic has several above 10,000 views, including 1.1M, 899K and 147K, and one with 6 million views, 71,000 likes, 6,544 saves and 6,100 new followers. For a local practice, that is the difference between waiting for patients and having a waiting list.

Straight from the comments.

Real comments from people who applied our strategies to their English-language accounts.

TikTok comment: we grew from 0 to 6K in 3 weeks, two videos with over a million views
TikTok comment: I did a 7-second video with a trending sound per your suggestions and it has 490K+ views
TikTok comment: my video went viral after a day or two and is now over 20K, excellent results
TikTok comment: I have been using your strategies and my video blew up two days ago; Master Media Company replies
TikTok comment: I booked an appointment and walked out with a plan
TikTok comment: your tips helped me get more views and create better content
Yanelia Caballe speaking on stage in front of an audience
Yanelia Caballe, co-founder and speaker

What we do for your business.

Hand us your entire marketing, ask us for direction, or build your own team with our system. Organic marketing is our specialty and the center of everything else.

Organic marketing and social media

Our specialty

Strategy, publishing and account management so your business shows up every day in front of the right customer, without depending on ads.

  • Monthly strategy per platform
  • Publishing on 3+ platforms
  • Replies to comments and messages
  • Results reporting

Content and video production

We film with you and edit for retention. Less than 2 hours of filming a month gets you 30+ pieces of content.

  • Topic research for your industry
  • 1:1 recording sessions
  • Retention editing and thumbnails
  • Search-optimized captions

Marketing consulting

For the owner who wants clear direction before investing more. We review your business, your offer and your channels, and leave you with a plan you can execute.

  • Brand and content audit
  • Positioning and offer
  • Quarterly marketing plan
  • 1:1 guidance

Your marketing ecosystem and in-house team

New

We build your complete marketing system and train your team to run it from the inside. For the business that wants its marketing in-house without starting from zero.

  • Ecosystem design: offer, content, funnels and CRM
  • Automations and AI connected to your social accounts
  • Processes and playbooks for every role
  • Team training until they run it on their own
MONTHLY INVESTMENT
$1,500 – $10,000

Pricing depends on how many areas you combine and your content volume. On the first call we give you a concrete number for your case.

Get your proposal

We use AI where it saves time. People do the strategy.

Technology lets us produce faster and measure better. Your voice, your message and the decisions stay with a team that knows your customer.

Fewer hours from you

Topic research, first drafts of scripts and part of the editing are AI-assisted. That is why we only need 2 to 5 hours a month from you.

No lead slips through

When someone comments or messages you, a system replies, gives them what they asked for and takes them to your calendar or your store. Glensy’s first sale came in exactly that way, with no one attending it.

Decisions with data

We measure which videos bring customers, not just views, and adjust the plan every month with those numbers.

How we get started.

Week 1

Discovery call

We talk about your business, your goals and your customer. If we are not the best fit for you, we will tell you.

Week 1

Custom proposal

You get the scope, the goals and the investment in writing.

Week 2

Strategy and first shoot

We define your content direction and film the first batch with you.

Every week

You review in 15 minutes

You approve the content; we publish, reply and measure.

Marketing agency in Hudson, Bergen and Passaic County.

Our office is in Union City. We know North Jersey because our clients sell here. We also work with brands in the Spanish-speaking market in other states.

Yanelia Caballe at the #CasaTikTok photo wall
Yanelia Caballe at #CasaTikTokA TikTok event

Hudson County

Union City, North Bergen, West New York, Jersey City, Hoboken, Harrison, Kearny, Bayonne

Cortaditos in Union City, North Bergen, Harrison and Jersey City. The dental clinic in Harrison.

Bergen County

Hackensack, Fort Lee, Cliffside Park, Fairview, Ridgefield, East Rutherford, Englewood

Cortaditos at American Dream, East Rutherford.

Passaic County

Paterson, Passaic, Clifton, Wayne, Totowa

Bilingual service, healthcare and local retail businesses.

A bilingual agency for the Spanish-speaking market.

Master Media Co. is a digital marketing agency in Union City, New Jersey, specialized in organic marketing and founded in 2020 by Yanelia Caballe and Ludwin Alvarez. We work with bilingual business owners who sell in Spanish and in English and want to turn social media attention into customers. Since then we have produced more than 5,000 videos for more than 100 businesses.

Yanelia Caballe and Ludwin Alvarez, founders of Master Media Co.

Yanelia CaballeCo-founder · Marketing, content and social media

Ludwin AlvarezCo-founder · Offer, systems and business growth

Yanelia Caballe, speaker.

Speaker and digital marketing strategist for the Spanish-speaking market. On stages, podcasts and trainings she teaches how to grow with content, how to speak to a bilingual audience and how to use AI without losing your own voice, always with real client cases.

Podcasts and interviews

Conversations about growing on social media in the Spanish-speaking market, in Spanish or in English.

Team trainings

Hands-on workshops for your sales or marketing team: content, scripts, funnels and everyday AI.

Conferences and events

Keynotes for associations, chambers of commerce and industry events.

Topics: growing without paid ads · content for a bilingual audience · AI in marketing without losing your voice · from product to revenue ecosystem

Frequently asked questions.

How much does it cost to work with Master Media Co.?

Our plans range from $1,500 to $10,000 a month. Pricing depends on how many areas you combine (organic marketing, content production, consulting and technology) and the content volume you need.

What language is the content in?

Spanish, English or Spanglish, depending on how your customer speaks. Most of our clients are bilingual and sell in both languages to the Spanish-speaking market in the U.S.

How much of my time do you need?

2 to 5 hours a month. Less than 2 hours of filming and about 15 minutes a week to approve content.

When will I see results?

First results usually arrive between months 3 and 6. The bigger ones come between months 6 and 12, as the content starts to compound.

How long is the commitment?

We offer quarterly, semi-annual or annual agreements.

Do you only work with New Jersey businesses?

No. Our office is in Union City, NJ, and we work closely with Hudson, Bergen and Passaic County, but we also work with brands in the Spanish-speaking market in other states.

Can you train my team to do it ourselves?

Yes. We build your marketing ecosystem (content, funnels, CRM and automations) and train your in-house team until they run it on their own, with processes and playbooks for every role.

How do I invite Yanelia to my podcast or event?

Email [email protected] with the format (podcast, training or conference), the date and your audience. We will reply with availability and topics.

Do you use artificial intelligence?

Yes, for research, scripts, part of the editing and automations. The strategy, your message and the final review are done by our team.

Let’s make your business the obvious choice.

In 30 minutes we review your business and tell you what we would do. If we are not right for you, we will tell you that too.

Book your call
Master Media Co.Digital marketing agency for the Spanish-speaking market, specialized in organic marketing. Founded in 2020 by Yanelia Caballe and Ludwin Alvarez.
Office500 Paterson Plank Rd, Office 8
Union City, NJ 07087
Contact973-315-6421
[email protected]